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Ethiopian delegation visiting Aalsmeer facilities

12 September 2022 Aswin Endeman

This morning we had the privilege to host an Ethiopian delegation at our logistics center in Aalsmeer, the Netherlands. Dr Sofiya Kassa, State Minister for Agricultural Investment Sector, Mr. Mekonnen Solomon, Director of Horticulture Investment and Nega Mequanint, Board Chairman of EHPEA were part of the delegation among some advisors. Mr. Cees de Greve, CEO, welcomed the guests and explained how our roses, grown in Ethiopia, are supplied to different customers all over Europe. We discussed different market mechanisms influencing the success and challenges of the sales of Ethiopian roses.

Mr Aswin Endeman, CSR Manager, highlighted some of the social and environmental projects that create shared value with major impact for the communities that we operate in. We also explained how Afriflora as well as horticultural expertise in the Netherlands support the Horticultural sector in Ethiopia.

We thank all delegation members for their active participation and the interesting discussions.  አመሰግናለሁ, galatoomaa